Arkham SEO - Search engine optimization Cleveland, OH

SEO / Search Engine Optimization Glossary

SEO / Search Engine Optimization Glossary

301 – A permanent redirect for a web page that has had its URL rewritten, changed or is no longer available. More on 301s from Google’s Help Forum

Algorithm – A process written for search engines to determine what web pages to show based on what a user is searching for.

Alt text – Is a line of descriptive text added to the code when an image is present to describe to search engines and users with accessibility restrictions what the image is.

Analytics – A program which assists in gathering and analyzing data about website usage. Google Analytics is a feature rich, popular, free analytics program.

Anchor text – Text links that appear in website copy, preferably keywords. Search engines use this text to help determine the subject matter of the linked-to document.

Backlink – Any link into a page or site from any other page or site.

Bread crumbs  – Secondary navigation that typically appears above the content to provide a path or flow to where the user is in relation to the site, typically providing an improved user experience in being able to move through site more efficiently.

Canonical – Used to help mitigate instances of duplicate content or pages that can be created dynamically and potentially indexed by search engines that create a second or third instance of content that already exists on the site. Here’s some more information about using canonical URLs.

CMS (Content Management System) – Programs such as WordPress that can be effectively managed by users without needing to know how to write code.

Comment spam – Posting blog comments for the purpose of generating a backlink to another site.

Content – The text part of a web page that is intended to inform, educate or provide a solution to what a user is for.

Conversion – Depending on the goals of your organization, a conversion could be a direct sale on your ecommerce site, a download, a sign-up, webinar registration.

Conversion rate – Percentage of users who convert. Please refer to “conversion.”

Crawler – A program which moves through a website via links to gather data.

Directory – A site devoted to directory pages. The Yahoo directory is an example.

Duplicate content – Content which is similar or identical to that found on another website or page.

Googlebot – Google’s spider program

Impression – Marks the potential for a website or an ad to be seen.

Inbound link – Inbound links from related pages are the source of trust and pagerank.

Index – A database of webpages and their content used by the search engines. When your site is crawled and indexed, it shows a number of your site pages have been added to the search engine database.

Keyword/search query – A word or phrase that a user enters into a search engine.

Keyword research – Determining which keywords are appropriate for targeting.

Landing page – The webpage that a user lands on when they click on a link on a search engine results page.

Link – Could be text, an image, button or another element that takes the user to another page, section or site.

Link building – Actively cultivating incoming links to a site.

META tags – Statements within the head section of an HTML page which furnishes information about the page. META information may be in the search engine results pages, but is not visible on the page.

Metric – A standard of measurement used by analytics programs.

Organic search results – The search engine results which are not sponsored or paid for in any way.

Pagerank – A value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors.

Redirect – Any of several methods used to change the address of a landing page such as when a site is moved, page is renamed or deprecated.

Robots.txt – A file in the root directory of a website use to restrict and control the behavior of search engine spiders. Here are some helpful tips on creating & testing your Robots.txt file.

Search engine – A program, which searches a document or group of documents for relevant matches of a user’s keyword phrase and returns a list of the most relevant matches.

SEM – Often used to describe acts of positioning or advertising for a website on search engines.

SEO – An ongoing process researching, developing, and promoting content to bring more organic traffic to your website.

SERP – Search Engine Results Page

Site map – A page or structured group of pages that link to every user accessible page on a website and hopefully improves site usability by clarifying the data structure of the site for the users.

Spider (bot, crawler) – A specialized bot used by search engines to find and add web pages to their indexes.

URL (Uniform Resource Locator) – A web address.

Arkham SEO - Local search optimization Cleveland, OH

Local Search – SEO Optimization Checklist

Cleveland SEO Services | Local SEO Checklist

Arkham SEO - Local search optimization Cleveland, OH

Local search optimization for small business websites in Cleveland, OH

With the rise of social signals as well as reviews in terms of Google paying closer attention to what is being said about your business, products and services. Google has also started the process of interpreting user search behaviors and making a few presumptions that most users prefer to shop close to home. In an effort to maximize your website’s exposure for local search results, there are a number of elements we look at to determine which local search optimization tactics create the best possible scenario for your website and to make sure your store locations are showing up in related local search results.

  • Do all of your online profiles share consistent NAP, hours, map, driving directions?
  • Is your city and state treated as if it were a keyword and follow a similar process to the on-page optimization?
  • What do your business listings, links and citations look like?
  • What directories can you be found in, are they solid citizens or will they require some additional scrubbing in order to clean them up?
  • Are you strictly online or is there a brick and mortar version of your business? There may be some considerations to be made there as well depending on the focus of your business.
  • Does your business appear on any review sites, is there a way to actively use both the positive and negative reviews as additional touch-points?

In addition to our on-page checklist, here are a few must-haves in order to give put your best local foot forward.

NAP (name, address, phone number) = Google My Business Page

Does NAP on website match Google Places?

City/Service Page

Add city / service pages to your website.

Blog

Does the website have a blog?

Mobile Responsive

How Does Your Website Appear On Mobile?
MobileTest.me

Google Profile

Do you have a Google+ Profile setup?

Google My Business Page Claim

Claim your Google listing.
Read more

Google Profile + Google Plus

Is your Google Local profile merged with the Google+ page?

Accurate Category

Are you listed in the right category?

Accurate Listing

Ensure that your business name is EXACTLY listed in Google Places.

Logos & Cover Photo

Add your logo and cover photo. At least 5 more photos to optimize for the carousel.

Check Schema

Test your website for existing schema.
Test Your Website Schema

Generate Schema

Generate local and business schemas for your website.
See How You’re Listed

Implement Schema

Add Business Details In Schema.
Read more

Bing

Create & Claim Listing on Bing.
Click Here

ExpressUpdate

Create & Claim Listing on ExpressUpdate
Click Here

Yelp

Create & Claim Listing On Yelp.
Click Here

Top 50 Citation

Submit To Top 50 Citation Sites.
Brightlocal List

Fix Listings

Fix NAP For Wrong Citations.
Free Citation Lookup On 100+ Sites

Niche Specific

Submit To Niche Specific Sites.
Best Sources Of Citations By Category

Hyper Local

Submit To Hyperlocal Directories.
Best Sources Of Citations By City

Competitor Citations

Find Your Competitor’s Citations and Additional Sources
Whitespark’s Citation Finder

Modify Old Citations

You can modify old or defunct citations. If a website has already cited an old address of your business.

Negative Reviews

Respond Back To Negative Reviews

Generate Reviews

Ask Existing Customers To Leave A Review.
5 Tips To Get More Reviews

Make Easy To Review

Make It Easy For Customers To Review You.
ReviewBiz Customer Review Badges

Call To Action

Is Your Call To Action Displayed Prominently?
CTA Optimization Guide

Phone No

Is The Phone Number Prominently Displayed?

Testimonials

Display Testimonials / Reviews On Your Website

Twitter

Create A Twitter Profile
Twitter

Facebook

Create A Facebook Page
Facebook

Foursquare

Claim Your Venue On Foursquare
Foursquare

Questions about showing up in local search and how that fits in with an overall optimization strategy?

Hop on over to the contact page and let us know!
Blog checklist from Arkham SEO

17 Quick Hits On Optimizing Your Blog Posts

Cleveland SEO Services | Checklist for Optimizing Your Blog Posts

☐ Front-load the title tag
Google puts more weight on words found in the beginning of the title tag.

☐ Seo-friendly urls
Create short and sweet urls that include the target keyword.

☐ Use multimedia in blog posts
Include at least 1 multimedia type (video, audio, images and lists) in every blog post that gets published.

☐ Use outbound links
Include at least 2 outbound links to authority sites (popular blogs, news sites and .edu and .gov resources) in every piece of content that gets published.

☐ Include the keyword in the beginning of the post
Include the target keyword in the first 100 words of the article.

☐ Wrap the target keyword in an H1 tag
Make sure the blog post’s title is in an H1 tag.

☐ Load time/pagespeed
Use the Google pagespeed insights tool to figure out the site’s loading speed.

☐ Add modifiers to the title tag
Add modifiers like “2016″, “best”, “guide”, and “review” to help rank for long tail versions of the target keyword.

☐ Use prominent social sharing buttons
Make sure the social sharing buttons are front and center on blog posts and articles.

☐ Publish long content
Write at least 1500 words for content with competitive keywords.

☐ Slash bounce rate
Include internal links at the top of the article.

☐ Use LSI keywords
Include 1-2 LSI keywords in every article.

☐ Dwell time
Write long, engaging content that keeps people reading. Put a lot of effort on making the first paragraph interesting and compelling.

☐ Internal linking
Add 2-3 internal links to older articles when gets published a new one.

☐ H2 and H3 tags
Include the keyword once in an h2 or h3 subheading.

☐ Image optimization
Tag the images with keyword-rich alt text & captions

☐ Optimize clicks to content
Make sure high-priority pages are no more than 3 clicks away from the homepage.

Do you have questions about your on-page optimization?

Give us a call or send us an email, we love to talk about digital marketing, SEO or your favorite comic store in Cleveland.
Arkham SEO - Digital marketing services Cleveland, OH

Competitive Research – Continued

Cleveland SEO Services | Competitive Research for Better Website Optimization

We’ve been asked more than a few times about what “competitive research” means with regards to “my website”. Competitive research extends beyond just your website, knowing your competition and what you’re up against is also a key component to any SEO or PPC strategy.

Arkham SEO - Competitive research & analysis Cleveland, OH

Competitive research and analysis for small business websites in Cleveland, OH

The simple fact of the matter is that nobody knows your business like you do. The struggle lies with the industry and market in which you’re doing business. To get a sense of what is going on, we stack your website up against any direct competitors that you provide plus those competitors that occupy the first couple spots in both organic and paid search positions based on the results of the keyword research.

Depending on what your goals and objectives are for the campaign you’re electing to run with Arkham SEO, we’ll run some basic SWOT and gap analysis. So if you’re in the business of selling socks, we’ll run your site and theirs through a few different sets of tools to see if we can uncover any insights that will help you get a “leg up” on the sock biz.

The ultimate goal of the competitive research, whether it’s required for an SEO campaign or for Google Adwords PPC campaign, is to clearly define the common threads that link all of these competitor sites together. Common thread, socks, get it? Anyhow, we’re looking for website structure, functionality, user interaction elements that we can call out and identify as the “standards”. Then we start classifying those standards in levels of importance. When that is all said and done, we’ll take those series of standards and throw the whole kit-n-caboodle at your website to see how it measures up. Then we do the same thing in reverse to your website. In the end, you have a comprehensive list of action items to implement into your website that will give you a competitive edge.

Organic Search Evaluation

So you’re in business of selling socks for fox, on bricks and blocks, with bottles and clocks; yes I’ll admit to that being one my favorite Dr. Seuss books. Now that the kids are starting to read, that’s the deep thought provoking narrative that gets poured over at the house. As previously mentioned, a keyword that is as general as “socks” is going to be extremely hard to rank for whereas “socks for fox” may only get a few searches a month from people who couldn’t quite remember the exact name of the Dr. Seuss book and you wouldn’t want your website showing up on a SERP (search engine results page) for that anyway.

If we throw those terms into the Keyword Planner provided by Google, we see “socks” has +70K monthly searches whereas “socks for fox” has a zero, a big ol’ goose egg! If we throw both of those keywords into a search bar in a browser, we see a veritable cornucopia of possibilities for both, even some potential branded terms around fox socks. Our goal is to uncover some actionable data in order to find some keywords, around various search queries that will allow us to potentially capitalize on that range in traffic from 0 to +70K monthly searches. So we revisit the results of the keyword research and the buckets that we created.

In that initial research, maybe we found some modifiers that might be applicable like gender (male/female), function (athletic/business), style (crew/ankle), color (white/black), material (cotton)? That initial keyword research has demonstrated that you could plug-n-play any combination of those terms and you would be able to uncover some data that might support a page on your sock site. While we haven’t determined whether or not your site will be an ecommerce site or simply a site to raise brand awareness and therefore linking out to other retail locations where your products can be purchased, we can now “shop” those keyword variations around to see what other companies are competing in that same space.

By now, you can start to see this cycle emerge of keyword research, layered by competitive research and then again the results of various search queries. If done properly and effectively, you should start to see the same companies occupying similar positions in the organic search results for keywords that contain, 3, 4, 5 words (long-tail). There might be some brand and manufacturer sites, some retail/ecommerce sites and some shopping engine sites like Amazon. Once again, it may behoove us to run those same keywords and buckets through each of these websites and we’ll start to see some semantic patterns emerge. Those patterns help us to either define or refine the structure of your website to help your content pages get a foothold in the organic search results.

Questions about researching your competition and how that fits in with overall optimization?

Hop on over to the contact page and let us know!
Arkham SEO - Cleveland OH Digital Marketing SEO Agency - Confusion Meter

The Importance of Hiring a Digital Marketing Company and Why You Need One

Should You Outsource Your Search Engine Optimization Efforts To A Digital Marketing Agency?

Arkham SEO - Cleveland OH Digital Marketing SEO Agency - Confusion Meter

Arkham SEO – Helping Cleveland OH small business owners take the confusion out of Digital Marketing & Search Engine Optimization

Should I hire a local Cleveland digital marketing company or do it myself? If you are asking this question, you are probably wondering whether you should outsource your marketing efforts or tackle it in-house like a big kid. However, hiring a digital marketing company may just be the ultimate means to achieve your marketing goals. From keeping up with the most recent marketing trends to diversifying your marketing distribution channels, having a professional third-party digital marketing agency on your side can help you to comprehend the ever-evolving marketing trends and customize them to your advantages.

It’s About Recognizing Talents

Unlike what some people may think, having a team of experts to handle your SEO and marketing jobs is not a sign of inadequacy, but of strength. Just reflect the last time you hired or recommended someone for a job. One of the reasons you do that is because the person demonstrates exceptional skills and talents. Hiring a digital marketing company is no different either. It’s actually smart business to delegate tasks to the experts and focus your manpower, time, and resources on areas you do best.

As Business2Community adds, “If your core business is not digital marketing, trying to manage campaigns will take a lot out of your valuable time. Agencies with core competencies in digital market can achieve more for you in less time.” Why? Because digital marketing agencies are tasked with the mission to keep up with the latest marketing methods and technologies. They are trained to do the job and have the best tools and systems readily setup to serve customers like you.

Expert Insight On SEO and More!

Search engine optimization or SEO is always evolving. Search engine giants like Google have gone through multiple algorithm updates to fine-tune search experience and deliver better results. The Panda, Penguin, and Hummingbird updates are such examples. In fact, one of the many challenges of keeping up with SEO is that the change can be rapid, sometimes uncertain, and oftentimes confusing.

Search Engine Land hits the nail on the head when they said, “No single SEO factor will guarantee search engine rankings.” According to them, search engine success depends on a combination of factors that rise beyond the traditional keyword optimization. The SEO you see today has evolved to encompass other optimization strategies such as link building, domain authority, content quality, and even mobile-friendliness. Trying to keep up with SEO and its effect in the digital marketing world can be daunting and overwhelming. While there’s no doubt that your team is working their best to promote your products/services, having a team of experienced professionals can “provide tangible value in defining and spreading your brand’s appeal across leading industry players,” says Scott Olenski, a regular media marketing contributor on Forbes.

Is a Digital Marketing Agency Right for Me?

In “What You Need to Know Before Hiring an Online Marketing Agency”, Jonathan Long, founder and CEO of Market Domination Media, declared that hiring a digital marketing agency to can be one of the best decisions you make in 2016. Yet, to be successful, it’s important to find one that not only offers you consistent professional marketing help, but also expert insights on developing a unique brand voice for your products and services. Besides having clear, measurable marketing objectives in place, businesses should also look for a digital marketing agency that can effectively assess your marketing success on lead generation (aka ROI), and not on plain organic traffic.

As you can see, a digital marketing agency does more than simply “trying to sell your product.” In addition to promoting your product with solid marketing strategies, they also help you to create, develop, optimize, and distribute your content to attract the right customers to your website. Since 2000, Arkham SEO has successfully helped businesses of various sizes to create SEO, data-driven digital marketing campaigns that produce results. We believe that every business deserves to be recognized, and will do all we can to make your brand known and welcomed by your niche market. Give us a call today at (440) 876-2391 or fill our Contact Form for more information.

Competitive Research for Better Website Optimization

We’ve been asked more than a few times about what “competitive research” means with regards to “my website”. Competitive research extends beyond just your website, knowing your competition and what you’re up against is also a key component to any SEO or PPC strategy.

Arkham SEO - Competitive research & analysis Cleveland, OH

Competitive research and analysis for small business websites in Cleveland, OH

The simple fact of the matter is that nobody knows your business like you do. The struggle lies with the industry and market in which you’re doing business. To get a sense of what is going on, we stack your website up against any direct competitors that you provide plus those competitors that occupy the first couple spots in both organic and paid search positions based on the results of the keyword research.

Depending on what your goals and objectives are for the campaign you’re electing to run with Arkham SEO, we’ll run some basic SWOT and gap analysis. So if you’re in the business of selling socks, we’ll run your site and theirs through a few different sets of tools to see if we can uncover any insights that will help you get a “leg up” on the sock biz.

The ultimate goal of the competitive research, whether it’s required for an SEO campaign or for Google Adwords PPC campaign, is to clearly define the common threads that link all of these competitor sites together. Common thread, socks, get it? Anyhow, we’re looking for website structure, functionality, user interaction elements that we can call out and identify as the “standards”. Then we start classifying those standards in levels of importance. When that is all said and done, we’ll take those series of standards and throw the whole kit-n-caboodle at your website to see how it measures up. Then we do the same thing in reverse to your website. In the end, you have a comprehensive list of action items to implement into your website that will give you a competitive edge.

Click here to read more about how Competitive Research fits in with your digital strategy.

Arkham SEO - Cleveland SEO services

Keyword Research

Cleveland SEO Services | Keyword Research & Analysis

Not just for SEO, keyword research & analysis should be the backbone of any Digital Marketing, Paid Search & Optimization strategy.

Arkham SEO - Keyword research & analysis Cleveland, OH

Keyword research and analysis of small business websites in Cleveland, OH

It all begins with keyword research, whether it’s an SEO campaign or for PPC. While everyone might have “their” way of performing keyword research for an optimization strategy, it’s important to develop realistic expectations about your business and your website in relation to where it fits within your industry or marketplace. We can’t begin to count the number of times a client approached us and said, “We want to be on the first page of Google for our socks business. We don’t want to run any PPC (pay per click), we want to show up first in the free listings.” Organically? “Yeah, that’s the word my ‘insert family member, friend, neighbor’s 15 year old high school math club’s webmaster used. We want to rank #1 organically for socks!”

Since we both know the multitude of ‘sock’ variations available, it’s important to key into some research, do some brainstorming and start the process with some ‘sock data’ that truly relates to your business. Once we narrow down and refine the areas of your sock business that has the potential for bringing quality traffic to your website, we can start applying some of the other investigative methods and inquiries to build out keyword buckets and lists that mean the most to your potential customers.

Once we have those keyword buckets and lists drafted up, we’ll put those ‘socks’ through a good scrubbing to find the right combination of keyword variations that 1) fit your business, products and services, 2) offer viable solutions to user search queries & 3) don’t stink! Come on, you knew that was coming at some point, right? So now we’ve got some quality keywords with some long tail variations and then we help you to work them into the appropriate pages on your site. That could mean modifying existing content or if the content doesn’t exist, help you build out some new pages that will really knock their socks off!

Questions about how to perform keyword research and how that fits in with optimizing your site or running a digital marketing campaign?

Hop on over to the contact page & let us know!
Arkham SEO - Local search optimization Cleveland, OH

Local SEO & Website Optimization

Cleveland SEO Services | Local SEO

Arkham SEO - Local search optimization Cleveland, OH

Local search optimization for small business websites in Cleveland, OH

With the rise of social signals as well as reviews in terms of Google paying closer attention to what is being said about your business, products and services. Google has also started the process of interpreting user search behaviors and making a few presumptions that most users prefer to shop close to home. In an effort to maximize your website’s exposure for local search results, there are a number of elements we look at to determine which local search optimization tactics create the best possible scenario for your website and to make sure your store locations are showing up in related local search results.

Questions about showing up in local search and how that fits in with an overall optimization strategy? We’ve put together a quick local search optimization checklist to help you identify any items that might have been overlooked.

Hop on over to the contact page and let us know!
Arkham SEO - MOZ keyword tool screenshot

On-page SEO, Website Optimization & Best Practices

On-page SEO, Website Optimization & Best Practices From Cleveland SEO Experts

Arkham SEO - On-page optimization Cleveland, OH

On-page optimization services and strategic planning for Cleveland area small businesses.

In building upon the keyword and competitive research, as well as taking into account some of the patterns that were uncovered via comparative analysis with other websites occupying top positions in the organic search results, we start to formulate some options that relate to how your website is structured to put your best sock-covered foot forward for on-page optimization.

While there are some additional technical elements that we may uncover, we’ll examine the pages of your website to see how the following on-page optimization elements are being used and what steps are necessary make sure that they follow optimization best practices:

  • URLs – We determine, based on our research, whether or not the URLs could stand to be optimized.
  • Title Tag – Is the title tag relevant to the page content, within an acceptable character length + any additional optimization.
  • Meta Description – Is the meta description relevant to the page content, is it unique and within an acceptable character length.
  • H1 (heading tag) – Is there an H1 on the page, is it unique to that page and does it relate to the content.
  • Headings (H2 – H6) – If all of the content was stripped from the page, could you get a sense of what the page is about simply by reading the headings on the page.
  • Call to Action (CTA) – Does every page contain a call to action.
  • Content review – Is the content relatable, does it help the user solve a problem or answer a search query.
  • Internal linking – Does the content link to other parts of the website that might provide a deeper explanation for the user.
  • External linking – If the content warrants a link to an external or 3rd party site, does that link provide any additional value to the user.
  • Image optimization – There are a number of elements that we look at in terms of image optimization like size, alt tags, captions.
  • Analytics – Is there any additional data that analytics can tell us about your website and webpages.
  • Social Sharing – Wherever possible, can your content, products or services be shared via social media.
  • Keywords – A lot has been given to keywords and keyword density over the years. We examine your content to make sure that there is enough keyword usage to support what the page is about without stuffing every variation possible into the page.
  • Blog – We examine the blog both by its component parts and as a whole to determine what can be done with the blog to help you achieve various business goals.

Questions about what on-page optimization is and how that fits in with overall optimization?

Hop on over to the contact page and let us know!
Arkham SEO - Off-page optimization Cleveland, OH

Off-page SEO & Website Optimization

Cleveland SEO Services | Off-page Optimization

Google has made it clear that they look at your backlinks, social signals and any reviews it can find with regards to your business, products and/or services; all of which gets blended into the stew that is off-page optimization or off-page ranking factors. There are a few things we check to determine the impact off-page optimization factors have with regards to making sure your socks match and are contributing to your optimization efforts.

Backlinks

Arkham SEO - Off-page optimization Cleveland, OH

Off-page optimization strategy and tactics for Cleveland area small businesses.

Also called an inbound link, a backlink is any link from an external website that links back to your webpage or website. There are a bevy of tools out there to help identify the backlinks to your website. We use a combination of tools to make sure that the links pointing back to your site are helping vs. hurting your website in the eyes of search. We look at the URLs, the anchor text or text linking back to your website, and where those links appear. In the latest rounds of Google algorithm updates, Google is trying to make itself clear as to what is going to help your site vs. what might result in a penalty. It’s looking for naturally occurring, organically grown links whereas in years past, a website owner might have gotten away with buying links, creating generic forum profiles with posts about recycled socks, or throwing up any old article, about any old sock with a link back to the site. Part of our process is finding the backlinks that are not providing value and helping to clean up any of that dirty laundry.

Link Building

Part of the process used to uncover your backlinks, can also be used to help identify the potential for adding quality backlinks to further the optimization process. Some of the tools used in performing competitor research can also be used to perform research on where your competitors’ backlinks originate. Once we have a list in hand, we can help develop a strategy around reaching out to those sites for a similar link back to your site.

Social Signals

Another area that Google is paying close attention to is what content from your site is being shared around the web. Is your content, your posts, your tweets being retweeted and do those links points back to some part of your website. Is your website linked up with the popular social media channels and are you actively posting about your innovative sock research? More importantly, are the people you’re trying to reach getting your message and find it revolutionary enough to also share? Maybe revolutionary is strong word but is your content helpful, does it solve a problem and are you active in social media trying to help people solve their problems.

Reviews

The days of being able to +1 a page maybe gone, but Google is always hunting for reviews about your business, products and services. Why? If someone takes the time to give you a favorable review, it means that someone out there found your “socks” helpful. So in their mind, if enough people have taken the time to review your “socks”, it must mean that certain searches or certain user pain points can be alleviated by your products. While there are some technical considerations to be made, we try to find ways to work in reviews to help the optimization effort.

Questions about what off-page optimization is and how that fits in with overall optimization?

Hop on over to the contact page and let us know!