Arkham SEO - Local search optimization Cleveland, OH

Local Search – SEO Optimization Checklist

Cleveland SEO Services | Local SEO Checklist

Arkham SEO - Local search optimization Cleveland, OH

Local search optimization for small business websites in Cleveland, OH

With the rise of social signals as well as reviews in terms of Google paying closer attention to what is being said about your business, products and services. Google has also started the process of interpreting user search behaviors and making a few presumptions that most users prefer to shop close to home. In an effort to maximize your website’s exposure for local search results, there are a number of elements we look at to determine which local search optimization tactics create the best possible scenario for your website and to make sure your store locations are showing up in related local search results.

  • Do all of your online profiles share consistent NAP, hours, map, driving directions?
  • Is your city and state treated as if it were a keyword and follow a similar process to the on-page optimization?
  • What do your business listings, links and citations look like?
  • What directories can you be found in, are they solid citizens or will they require some additional scrubbing in order to clean them up?
  • Are you strictly online or is there a brick and mortar version of your business? There may be some considerations to be made there as well depending on the focus of your business.
  • Does your business appear on any review sites, is there a way to actively use both the positive and negative reviews as additional touch-points?

In addition to our on-page checklist, here are a few must-haves in order to give put your best local foot forward.

NAP (name, address, phone number) = Google My Business Page

Does NAP on website match Google Places?

City/Service Page

Add city / service pages to your website.

Blog

Does the website have a blog?

Mobile Responsive

How Does Your Website Appear On Mobile?
MobileTest.me

Google Profile

Do you have a Google+ Profile setup?

Google My Business Page Claim

Claim your Google listing.
Read more

Google Profile + Google Plus

Is your Google Local profile merged with the Google+ page?

Accurate Category

Are you listed in the right category?

Accurate Listing

Ensure that your business name is EXACTLY listed in Google Places.

Logos & Cover Photo

Add your logo and cover photo. At least 5 more photos to optimize for the carousel.

Check Schema

Test your website for existing schema.
Test Your Website Schema

Generate Schema

Generate local and business schemas for your website.
See How You’re Listed

Implement Schema

Add Business Details In Schema.
Read more

Bing

Create & Claim Listing on Bing.
Click Here

ExpressUpdate

Create & Claim Listing on ExpressUpdate
Click Here

Yelp

Create & Claim Listing On Yelp.
Click Here

Top 50 Citation

Submit To Top 50 Citation Sites.
Brightlocal List

Fix Listings

Fix NAP For Wrong Citations.
Free Citation Lookup On 100+ Sites

Niche Specific

Submit To Niche Specific Sites.
Best Sources Of Citations By Category

Hyper Local

Submit To Hyperlocal Directories.
Best Sources Of Citations By City

Competitor Citations

Find Your Competitor’s Citations and Additional Sources
Whitespark’s Citation Finder

Modify Old Citations

You can modify old or defunct citations. If a website has already cited an old address of your business.

Negative Reviews

Respond Back To Negative Reviews

Generate Reviews

Ask Existing Customers To Leave A Review.
5 Tips To Get More Reviews

Make Easy To Review

Make It Easy For Customers To Review You.
ReviewBiz Customer Review Badges

Call To Action

Is Your Call To Action Displayed Prominently?
CTA Optimization Guide

Phone No

Is The Phone Number Prominently Displayed?

Testimonials

Display Testimonials / Reviews On Your Website

Twitter

Create A Twitter Profile
Twitter

Facebook

Create A Facebook Page
Facebook

Foursquare

Claim Your Venue On Foursquare
Foursquare

Questions about showing up in local search and how that fits in with an overall optimization strategy?

Hop on over to the contact page and let us know!
Blog checklist from Arkham SEO

17 Quick Hits On Optimizing Your Blog Posts

Cleveland SEO Services | Checklist for Optimizing Your Blog Posts

☐ Front-load the title tag
Google puts more weight on words found in the beginning of the title tag.

☐ Seo-friendly urls
Create short and sweet urls that include the target keyword.

☐ Use multimedia in blog posts
Include at least 1 multimedia type (video, audio, images and lists) in every blog post that gets published.

☐ Use outbound links
Include at least 2 outbound links to authority sites (popular blogs, news sites and .edu and .gov resources) in every piece of content that gets published.

☐ Include the keyword in the beginning of the post
Include the target keyword in the first 100 words of the article.

☐ Wrap the target keyword in an H1 tag
Make sure the blog post’s title is in an H1 tag.

☐ Load time/pagespeed
Use the Google pagespeed insights tool to figure out the site’s loading speed.

☐ Add modifiers to the title tag
Add modifiers like “2016″, “best”, “guide”, and “review” to help rank for long tail versions of the target keyword.

☐ Use prominent social sharing buttons
Make sure the social sharing buttons are front and center on blog posts and articles.

☐ Publish long content
Write at least 1500 words for content with competitive keywords.

☐ Slash bounce rate
Include internal links at the top of the article.

☐ Use LSI keywords
Include 1-2 LSI keywords in every article.

☐ Dwell time
Write long, engaging content that keeps people reading. Put a lot of effort on making the first paragraph interesting and compelling.

☐ Internal linking
Add 2-3 internal links to older articles when gets published a new one.

☐ H2 and H3 tags
Include the keyword once in an h2 or h3 subheading.

☐ Image optimization
Tag the images with keyword-rich alt text & captions

☐ Optimize clicks to content
Make sure high-priority pages are no more than 3 clicks away from the homepage.

Do you have questions about your on-page optimization?

Give us a call or send us an email, we love to talk about digital marketing, SEO or your favorite comic store in Cleveland.
Arkham SEO - Cleveland OH Digital Marketing SEO Agency - Confusion Meter

The Importance of Hiring a Digital Marketing Company and Why You Need One

Should You Outsource Your Search Engine Optimization Efforts To A Digital Marketing Agency?

Arkham SEO - Cleveland OH Digital Marketing SEO Agency - Confusion Meter

Arkham SEO – Helping Cleveland OH small business owners take the confusion out of Digital Marketing & Search Engine Optimization

Should I hire a local Cleveland digital marketing company or do it myself? If you are asking this question, you are probably wondering whether you should outsource your marketing efforts or tackle it in-house like a big kid. However, hiring a digital marketing company may just be the ultimate means to achieve your marketing goals. From keeping up with the most recent marketing trends to diversifying your marketing distribution channels, having a professional third-party digital marketing agency on your side can help you to comprehend the ever-evolving marketing trends and customize them to your advantages.

It’s About Recognizing Talents

Unlike what some people may think, having a team of experts to handle your SEO and marketing jobs is not a sign of inadequacy, but of strength. Just reflect the last time you hired or recommended someone for a job. One of the reasons you do that is because the person demonstrates exceptional skills and talents. Hiring a digital marketing company is no different either. It’s actually smart business to delegate tasks to the experts and focus your manpower, time, and resources on areas you do best.

As Business2Community adds, “If your core business is not digital marketing, trying to manage campaigns will take a lot out of your valuable time. Agencies with core competencies in digital market can achieve more for you in less time.” Why? Because digital marketing agencies are tasked with the mission to keep up with the latest marketing methods and technologies. They are trained to do the job and have the best tools and systems readily setup to serve customers like you.

Expert Insight On SEO and More!

Search engine optimization or SEO is always evolving. Search engine giants like Google have gone through multiple algorithm updates to fine-tune search experience and deliver better results. The Panda, Penguin, and Hummingbird updates are such examples. In fact, one of the many challenges of keeping up with SEO is that the change can be rapid, sometimes uncertain, and oftentimes confusing.

Search Engine Land hits the nail on the head when they said, “No single SEO factor will guarantee search engine rankings.” According to them, search engine success depends on a combination of factors that rise beyond the traditional keyword optimization. The SEO you see today has evolved to encompass other optimization strategies such as link building, domain authority, content quality, and even mobile-friendliness. Trying to keep up with SEO and its effect in the digital marketing world can be daunting and overwhelming. While there’s no doubt that your team is working their best to promote your products/services, having a team of experienced professionals can “provide tangible value in defining and spreading your brand’s appeal across leading industry players,” says Scott Olenski, a regular media marketing contributor on Forbes.

Is a Digital Marketing Agency Right for Me?

In “What You Need to Know Before Hiring an Online Marketing Agency”, Jonathan Long, founder and CEO of Market Domination Media, declared that hiring a digital marketing agency to can be one of the best decisions you make in 2016. Yet, to be successful, it’s important to find one that not only offers you consistent professional marketing help, but also expert insights on developing a unique brand voice for your products and services. Besides having clear, measurable marketing objectives in place, businesses should also look for a digital marketing agency that can effectively assess your marketing success on lead generation (aka ROI), and not on plain organic traffic.

As you can see, a digital marketing agency does more than simply “trying to sell your product.” In addition to promoting your product with solid marketing strategies, they also help you to create, develop, optimize, and distribute your content to attract the right customers to your website. Since 2000, Arkham SEO has successfully helped businesses of various sizes to create SEO, data-driven digital marketing campaigns that produce results. We believe that every business deserves to be recognized, and will do all we can to make your brand known and welcomed by your niche market. Give us a call today at (440) 876-2391 or fill our Contact Form for more information.

Arkham SEO - MOZ keyword tool screenshot

How To Perform Keyword Research For SEO & SEM

Cleveland SEO Services | How To Perform Keyword Research For SEO & SEM

In an effort to give our both our SEO (search engine optimization) & SEM (search engine marketing) clients a sample process on how to perform keyword research, it’s not a complete “to-do” but it’s intended to show that there’s a little rhyme & reason to what they’re signing off on.

We’ve had more than a few clients talk about “reading a few things” & “trying a few things” over the years, but the end result wasn’t what they were hoping for. There are a whole myriad of issues that we heard like:

  • Adwords was too expensive, paying for every single click.
  • Most of the people who clicked on our ads never picked up the phone or filled out the contact form.
  • SEO takes way too long.
  • These SEO agencies expect us to sign 6 month contracts with no guarantees.

Then came the issue with the reporting, the monitoring & the management of all this stuff. But there was a common theme that started to emerge & that there was, at some point, a hiccup in communication that took the client out of the loop so they lost track of what was being done. So we figured, what better way to give them peace of mind than to give them something they could follow along with & try for themselves. Whether they actually put it into play, well, at least they had some information to mull over.

In no particular order, here’s a few of the steps from our Keyword Research & Discovery process whether your running PPC ads via Google Adwords or an SEO campaign to improve your organic ranking:

Step 1

Review seed keyword list (should have been provided during pre-PPC consult/questionnaire as “keywords you would like to target”). Usually like to create a workbook in either excel or Google sheets to keep a running record of the process. So the first tab would be the “seed keywords” & each step or new area of research would be dropped into a new tab.
Step 2 

  • Review list of potential keywords provided by client
  • Run initial list through the Keyword Tool in Google Adwords Keyword Planner
  • The keyword tool will spit out combinations of potential keywords, volume, competition & top of 1st page bid estimates.
  • Run list through a QA check:
    • Does the keyword describe the client’s process, service, business or product.
    • Is there enough search volume that the client might lose budget on wasted clicks for PPC campaigns?
    • Are they still relevant? Potential for a secondary list or better served as a negative keyword?
    • Review the keywords that remain in the list, start grouping related terms together to create keyword themes.

Step 3 

  • Review list of potential keywords provided by client
  • Run initial list through some tools like ubersuggest, TLKT, keyword.io
  • Run list through a QA check
    • Does the keyword describe the client’s process, service, business or product.
    • Is there enough search volume that the client might lose budget on wasted clicks for PPC campaigns?
    • Are they still relevant? Potential for a secondary list or better served as a negative keyword?
    • Review the keywords that remain in the list, start grouping related terms together to create keyword themes.

Step 4 

  • Run Website through Google AdWords Keyword Tool
  • The keyword tool will spit out combinations of potential keywords, volume, competition & top of 1st page bid estimates.
  • This should also kick out some recommendations that relate to potential categorization for campaigns & ad groups.
  • Run list through a QA check
    • Does the keyword describe the client’s process, service, business or product.
    • Is there enough search volume that the client might lose budget on wasted clicks for PPC campaigns?
    • Are they still relevant? Potential for a secondary list or better served as a negative keyword?
    • Review the keywords that remain in the list, start grouping related terms together to create keyword themes.

Step 5  

Once this list is reduced down, there should be a rough framework for campaigns, ad groups & keyword groups for your PPC campaigns. Those potential keyword silos & themes could be used to sprinkle throughout your content or be used as the basis for reworking what you’ve already written.

Step 6

From the initial questionnaire, client should have also provided a few of their closest competitors:

  • Locate the competitors websites
  • Copy URL & drop into the “Advertising Research” section in SEMRush (doesn’t have to be SEMRush specifically, there are other sites like Ahrefs & Majestic you can use to gather competitor data. Google Search Operators are another great way to mine for data.)
  • Export results out of SEMRush into a spreadsheet
    • Copy tab over to existing workbook
    • Compare results
    • Add additional keywords where appropriate (initial research tab, secondary keywords tab & negative keywords tab)
  • Repeat the above steps for their top 3 competitors that occupy a similar advertising space

Step 7

For PPC, once you’ve run those results, sorted & filtered the keywords, we look towards working in some values against your current budget:

  • Break down budgets into:
    • Campaign Budget
    • Total monthly budget allowance / the number of campaigns = monthly budget per campaign
    • Daily Budget
    • Monthly Budget per campaign / average number of days in the month that the campaigns will run = the daily campaign budget

Step 8

Again for PPC specifically, now that the rough numbers have been figured out per campaign, run each campaign through Google Traffic Estimator (another freebie tool from the Googs within the Keyword Planner):

  • Make sure you set Maximum Daily Budget to reflect spend
  • Use as few broad keywords as possible
  • Remove keywords with a high estimated cost per day
  • Select best the best keywords based on the following:
    • Estimated average CPC
    • Estimated Ad positions
    • Estimated Clicks / Day
    • Estimated Cost / Day
  • Further optimization points to consider when dealing with budgets.You can typically extend budgets by paying attention to these areas:
    • Experimenting with match types
    • Device targeting
    • Location targeting
    • Adjusting ad schedule – Most business are only open for a set number of hours & therefore only have staff to answer the phones during those operating hours.
    • Average number of weekdays or business days for clients during the month is 22

Questions about what our process can do for your business? Looking for an agency partner to handle your digital marketing, SEO or SEM? Or maybe you found a couple boxes of old comics in the attic that you don’t know what to do with?

Hop on over to the contact page & let us know how we can help!