Arkham SEO - Local search optimization Cleveland, OH

Local Search – SEO Optimization Checklist

Cleveland SEO Services | Local SEO Checklist

Arkham SEO - Local search optimization Cleveland, OH

Local search optimization for small business websites in Cleveland, OH

With the rise of social signals as well as reviews in terms of Google paying closer attention to what is being said about your business, products and services. Google has also started the process of interpreting user search behaviors and making a few presumptions that most users prefer to shop close to home. In an effort to maximize your website’s exposure for local search results, there are a number of elements we look at to determine which local search optimization tactics create the best possible scenario for your website and to make sure your store locations are showing up in related local search results.

  • Do all of your online profiles share consistent NAP, hours, map, driving directions?
  • Is your city and state treated as if it were a keyword and follow a similar process to the on-page optimization?
  • What do your business listings, links and citations look like?
  • What directories can you be found in, are they solid citizens or will they require some additional scrubbing in order to clean them up?
  • Are you strictly online or is there a brick and mortar version of your business? There may be some considerations to be made there as well depending on the focus of your business.
  • Does your business appear on any review sites, is there a way to actively use both the positive and negative reviews as additional touch-points?

In addition to our on-page checklist, here are a few must-haves in order to give put your best local foot forward.

NAP (name, address, phone number) = Google My Business Page

Does NAP on website match Google Places?

City/Service Page

Add city / service pages to your website.

Blog

Does the website have a blog?

Mobile Responsive

How Does Your Website Appear On Mobile?
MobileTest.me

Google Profile

Do you have a Google+ Profile setup?

Google My Business Page Claim

Claim your Google listing.
Read more

Google Profile + Google Plus

Is your Google Local profile merged with the Google+ page?

Accurate Category

Are you listed in the right category?

Accurate Listing

Ensure that your business name is EXACTLY listed in Google Places.

Logos & Cover Photo

Add your logo and cover photo. At least 5 more photos to optimize for the carousel.

Check Schema

Test your website for existing schema.
Test Your Website Schema

Generate Schema

Generate local and business schemas for your website.
See How You’re Listed

Implement Schema

Add Business Details In Schema.
Read more

Bing

Create & Claim Listing on Bing.
Click Here

ExpressUpdate

Create & Claim Listing on ExpressUpdate
Click Here

Yelp

Create & Claim Listing On Yelp.
Click Here

Top 50 Citation

Submit To Top 50 Citation Sites.
Brightlocal List

Fix Listings

Fix NAP For Wrong Citations.
Free Citation Lookup On 100+ Sites

Niche Specific

Submit To Niche Specific Sites.
Best Sources Of Citations By Category

Hyper Local

Submit To Hyperlocal Directories.
Best Sources Of Citations By City

Competitor Citations

Find Your Competitor’s Citations and Additional Sources
Whitespark’s Citation Finder

Modify Old Citations

You can modify old or defunct citations. If a website has already cited an old address of your business.

Negative Reviews

Respond Back To Negative Reviews

Generate Reviews

Ask Existing Customers To Leave A Review.
5 Tips To Get More Reviews

Make Easy To Review

Make It Easy For Customers To Review You.
ReviewBiz Customer Review Badges

Call To Action

Is Your Call To Action Displayed Prominently?
CTA Optimization Guide

Phone No

Is The Phone Number Prominently Displayed?

Testimonials

Display Testimonials / Reviews On Your Website

Twitter

Create A Twitter Profile
Twitter

Facebook

Create A Facebook Page
Facebook

Foursquare

Claim Your Venue On Foursquare
Foursquare

Questions about showing up in local search and how that fits in with an overall optimization strategy?

Hop on over to the contact page and let us know!
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