CONNECTING YOUR BUSINESS TO RELEVANT TRAFFIC


WHAT IS SEO


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page on a search engine results page - typically found between the sections of paid or sponsored ads, often in reference to ORGANIC ranking based on the position (1-10) on the SERP.

HOW WE DO IT


DISCOVERY

The first phase in our SEO process is focused on cultivating an understanding of your website’s performance by conducting an optimization audit. The goal of the audit is to highlight any potential barriers to creating a positive user experience that may negatively impact the website’s effectiveness:

  • Accessibility
  • Technical Requirements
  • On-page Factors
  • Content Check-up
  • Backlink Evaluation

DEVELOP

Now that the strategies have been laid out for each of your funnels, we work with you to outline a plan brings these strategies to fruition. Whether it is looking at some of the on-page factors and reframing how categories, sub-categories and page content is structured, or helping your IT team integrate a blog onto your existing domain, you can count on Blackgate for any additional code, database or implementation as a result of any of our processes.

DEFINE

We follow up the discovery phase with a report that outlines our findings and ranks them in order of importance. We work with you to help define and determine the goals for your website and diagnose any sticking points that might get in the way of realizing your website is potential. This phase incorporates a review of the following pieces:

DEPLOY

No process is fully complete until it is out there for the masses to enjoy. Once our custom implementations have run the gauntlet in terms of testing and we receive final approval, we begin deploying the deliverables based on a schedule that compliments your internal marketing initiatives.

DESIGN

Once we have compiled the first two phases into a manageable document, we are able to start drawing some connections and visualizing the steps necessary to close any gaps in any existing holes on the site. After that deliverable has been approved, we begin laying out your goals into various funnels. With the historical and supporting data, we can start framing out strategies around your KPIs. Typical strategies include:

  • Blogging, Standards and Usage Best Practices
  • Repurposing/Restructuring Webpages
  • Social Media Usage, Sharing and Best Practices

DELIVER

If there is any required documentation, we will package up any materials, status reports or user manuals to assist in training your staff. If you enroll in our ongoing optimization services, we will deliver monthly reports to help monitor the optimization process as it relates to goals, objectives and KPIs.

SEO PACKAGES


FREE SEO SERVICES

No you’re not going blind, we said FREE SEO SERVICES! No its not clickbait, we’re serious… FREE SEO FOR YOUR WEBSITE! Are there some conditions, of course, but that in no way lessons the potential.

Sound good? Scroll on down…

BASIC SEO SERVICES

Our Basic SEO Package is designed to offer Cleveland small businesses who have a small budget to start basic search engine optimization without making a large investment. This particular package is designed for low competition keywords, and would not be a good fit for competitive categories or websites targeting large geographic areas.

Our Basic SEO package is outlined below…

LOCAL SEO SERVICES

Our Local SEO packages address the search marketing needs of companies who are looking to target larger metropolitan areas. The Local SEO package is more active & more aggressive to address the higher level of competition in your area for your niche.

Our Local SEO packages are outlined below…

NATIONAL SEO SERVICES

National SEO packages address the search marketing needs of companies who have a regional or national presence. Since the targeted area is not limited like local campaigns, the National SEO package is larger & more aggressive to address the higher level of competition in your individual local markets as well as at a national level.

Our National SEO packages are listed below…

FREE SEO SERVICES


WHAT DO YOU MEAN BY ``FREE`` SEO SERVICES?

Just as the name entails, we’re talkin’ about FREE SEO SERVICES for your business… and yes, there is a catch, here it is! We’re mid-way into 2018 and there are still far too many websites out there that are “just turrible”. We’re also very much aware that the term “SEO” carries a negative connotation for some business owners who have been severely burned in the past by fly-by-night seo’ers, experts, gurus who over-promised and under-delivered.

We’re in business to help other businesses establish and provide value to their customers that will hopefully translate in fostering strong connections with your customers. We understand and respect what that connection means to helping you sustain and grow your business. Transitioning users to customers and then from customers to advocates is a powerful marketing vehicle for your business. When a customer transitions to an advocate, there’s a good chance that they’ll share the value of your relationship with others. And turning one sale into a handful of referrals is what every business owner strives for.

So here’s our proposition for your FREE SEO SERVICES… let’s get together, let’s talk and frame out the SEO package that’s right for your business. Then, all you need to do is send us 2 – 3 referrals for your friends, partners or business associates who could benefit from the same ballpark of services. Once we get all of the i’s dotted and t’s crossed in getting their proposals/quotes signed and work underway; we’ll circle back and get your project into the pipeline.

BASIC SEO SERVICES


RECOMMENDED FOR START-UPS OR SMALL BUSINESSES - BASIC SEO PACKAGE INCLUDES:

5 Keyword Optimization

On-page content optimization for 5 keywords pre-approved by client

Up to 3 pages

Depending on the website up to 3 pages of your website will be optimized

Title tag optimization

Optimization of title tags for each of the optimized pages

Meta description optimization

Meta description optimization for improved click-through rates

Keyword research

Extensive keyword research to determine & recommend the most relevant keywords

Content writing

Content writing to improve the on-page optimization of selected keywords

Content Optimization

Utilization of existing textual content to optimize for relevant keywords

Heading Optimization

Creation and optimization of heading tags to target campaign keywords

Internal linking optimization

Development and improvement of internal linking structure

Baseline ranking report

Pre-optimization ranking report to determine the baseline rankings

Monthly ranking report

Ongoing ranking report generation to track the improvements over time

Initial backlink analysis

Link profile analysis to uncover link development opportunities

BASIC SEO PACKAGE STARTS @ $500 / MONTH | AUDIT + 3 MONTH COMMITMENT IS REQUIRED

LOCAL SEO SERVICES


Local SEO services are designed around the fact that the majority of customers recreate > work > shop within 35 miles of their homes.

LOCAL – THE BASICS

  • 1 Location
  • Up to 10 Keywords
  • Up to 5 Web Pages

STARTS AT $500 / MONTH

AUDIT + 3 MONTH COMMITMENT IS REQUIRED

LOCAL – PLUS

  • Up to 3 locations
  • Up to 15 Keywords
  • Up to 10 Web Pages

STARTS AT $750 / MONTH

AUDIT + 3 MONTH COMMITMENT IS REQUIRED

LOCAL – BEAST MODE

  • Up to 5 locations
  • Up to 25 Keywords
  • Up to 15 Web Pages

STARTS AT $1250 / MONTH

AUDIT + 3 MONTH COMMITMENT IS REQUIRED

All LOCAL SEO PACKAGES INCLUDE:

Link Development

Every SEO campaign can benefit from search engine friendly link development; however, the link-work must be based on proper preparation in the form of linkable (useful) content available for linking.

Local Business Listing

Whether a business has a single location or multiple, our local SEO campaigns include the creation/optimization of local business listings on services such as Google My Business, Apple Maps, and Facebook.

On-Page SEO

In additional to technical SEO recommendations, our optimization process includes on-page optimization which develops optimized headings, as well as content improvements and the development of a strong internal link profile.

Keyword Research

Proper keyword research is the most fundamental part of content optimization (different from technical SEO). We work closely with clients in order to develop the most appropriate keyword list for their business.

Title & Meta Tag Optimization

One of the most important components of SEO, page titles are optimized as part of every local SEO campaign to help emphasize the importance of the keywords selected by the keyword research process.

Content Writing

Content writing is an important component of a local SEO campaign as the process of rewriting of existing content, as well as the generation of new content (and pages) will help search engines better understand the relevance of a website to given list of keywords.

Competitive Analysis

Every business has competition, so we will work with you to identify and study the toughest competitors and develop an SEO action-plan to create a level playing field so that your website can compete successfully.

Ranking Reports

After a keyword list has been established and approved by the client, we will generate a baseline ranking report to determine our starting point. This ranking report will be followed by monthly or quarterly reports to track the progress of the SEO campaign.

NATIONAL SEO SERVICES


National SEO packages address the search marketing needs of companies which have a national reach or ambition. Since the targeted area is not limited like local campaigns, the national SEO campaign is more robust, and aggressive to address the higher level of competition in the organic search market. Our SEO packages are fully customizable to meet your needs.

NATIONAL – THE BASICS

  • Up to 15 Keywords
  • Up to 5 Web Pages
  • Quarterly Ranking Report
  • Bi-Yearly Link Outreach Campaign

STARTS AT $1500 / MONTH

AUDIT + 3 MONTH COMMITMENT IS REQUIRED

NATIONAL – PLUS

  • Up to 25 Keywords
  • Up to 10 Web Pages
  • Monthly Ranking Report
  • Quarterly Link Outreach Campaign

STARTS AT $2500 / MONTH

AUDIT + 3 MONTH COMMITMENT IS REQUIRED

NATIONAL – PREMIER

  • Up to 50 Keywords
  • Up to 25 Pages
  • Monthly Ranking Report
  • Monthly Link Outreach Campaign
  • Conversion Optimization

STARTS AT $3500 / MONTH

AUDIT + 3 MONTH COMMITMENT IS REQUIRED

ALL NATIONAL SEO SERVICE PACKAGES INCLUDE:

Technical SEO Audit

The technical SEO audit is a comprehensive review of the technical aspects of a website which can impact the ability of a website to compete in search engine result pages. The technical SEO is a fundamental part of the search engine optimization campaign.

Conversion Tracking

Whether it is existing traffic or new traffic generated through SEO efforts, it is important to understand how website visitors behave and which ones convert. This data, gathered through analytics software will help improve conversions.

Advanced On-Page SEO

The on-page optimization will include a deep analysis of the existing content, and HTML structure, which will then inform the technical as well as content and internal link profile optimization.

Schema Markup

For certain industries, and when necessary, we will research and implement the proper schema markup. Schema is a data markup tagging mechanism developed by a consortium of search engines to help them better understand complicated data.

Ranking Reports

Two types of ranking reports are generated for each SEO campaign, the baseline report which establishes the starting point of the project, followed by monthly ranking reports which track the incremental ranking improvements of the website.

Analytics Installation

Traffic analytics is another vital component of website traffic monitoring and search engine optimization efforts. If not present we will set up a new account for your website, and install the analytics tracking code.

Title & Meta Tag Optimization

Titles and description meta tags of all pages selected for optimization will be reviewed and rewritten as necessary. The development of new titles will be based on initial site rankings and the keywords selected for the SEO campaign.

Blog Posting

If a blog is present, we will work with clients to develop ideas and blog content on an ongoing basis, directly supporting the search engine optimization efforts through content optimization and internal linking.

Content Writing

Comprehensive content editing and content writing is included in every SEO campaign. The importance of high quality and useful content cannot be overstated. We work with clients to plan and generate the most appropriate type of content for their website.

Competitive Analysis

We will study and research the top competitors in your category, as well as secondary players in order to understand the competitive landscape of your particular SEO challenge, and develop our approach based on our findings.

Keyword Research

A vital component of the SEO process, we work closely with clients to understand their business and uncover keyword opportunities beyond the obvious. This approach helps to not only generate early success, but conversion stability.

Content Review

As new non-SEO content is generated by the client, we will review all such content and advise on improvements and also contribute with text optimization and internal linking recommendations.